Our Story

At Norwell, our journey began with a simple belief — that everyday living can be elevated through innovation, design, and uncompromising quality. What started as a pursuit to create better electrical solutions has grown into a vision that goes Beyond the Imagination.

From lighting to wiring, switches to industrial systems, we focus on engineering products that redefine reliability and enhance modern living spaces. Every Norwell product is crafted with precision, backed by testing standards, and built to deliver lasting performance.

Today, Norwell stands as a brand driven by passion, guided by innovation, and inspired by the possibilities of the future. Our story continues — as we illuminate homes, empower industries, and shape tomorrow’s electrical world.

OUR MISSION
OUR VISION
At our core, our mission is to transform the way people interact with electrical systems. By delivering intelligent and connected solutions, we aim to revolutionize the way you experience and control your electrical devices. Through seamless integration with advanced technology, our products empower you to effortlessly manage and customize your electrical settings, enhancing convenience, efficiency, and comfort.
Our vision is to become a global leader in innovative electrical solutions by setting new benchmarks in design, technology, and sustainability. We strive to create future-ready products that enhance lifestyles, promote efficiency, and contribute to a smarter, safer, and more connected world.

Our Core Values​

At Norwell, we embody values that ensure our commitment to quality, innovation, and customer satisfaction in every product we create.​

Innovation​

We constantly explore new ideas, technologies, and designs to create solutions that enhance the functionality and aesthetics of modern spaces.

Quality​

Every Norwell product is crafted with premium materials and industry-leading standards to ensure durability, safety, and dependable performance.

Sustainability​

We are committed to eco-friendly practices, energy-efficient products, and responsible manufacturing to help build a greener future.

OUR JOURNEY

The Humble Beginning

Started as a small-scale manufacturing unit for electrical components.

1994
2000

Manufacturing Expansion

Established a full-fledged factory setup to increase production capacity.

Wires & Cables Mastery

Launched specialized production lines for premium quality cables.

2003
2010

The Birth of Brand

Officially launched the brand identity to target the premium market.

LED Lighting Revolution

Diversified into energy-efficient lighting and modern LED solutions.

2015
2018

National Marketing Surge

Launched pan-India marketing campaigns to build trust and visibility.

Smart Home Tech

Entering the future with IoT and home automation products.

2020
2022

Retail Excellence

Opened premium smart galleries to provide direct brand experience.

Global Vision

Aiming for sustainable energy solutions on a global scale.

2024

OUR PRESENCE

Norwell Jodhpur Office

Near Industrial Area, Jodhpur, Rajasthan

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